Explore what features your custom mascara boxes must have. Brands can add these attributes to make themselves stand out.
Attractive eyes can make anyone look dazzling. Apart from items such as eyeshadows or eyeliners, mascaras are the products adds a spark to eyes, adding a touch of beauty to the overall feminine aura. Just like these items are vital to intensify the charm, the packaging is also crucial.
Brands create custom mascara boxes to make their products stand out from the rest of the market. However, certain features are important to add to the mascara packaging. This blog will share some of the must-have features that brands must put in to pull buyers towards themselves.
Top Must-Have Features of Custom Mascara Boxes
This section will explore some of the significant features needed to make the mascara boxes more appealing. These features help brands make a positive impression on the customers. This leads to the building of a strong emotional connection between the consumers and the brands. Here are some of the important attributes of custom mascara packaging.
1. Strong Materials
One of the must-have features is to use strong materials. Mascaras are fragile items, especially the ones in gel form. This is why brands must pack them into durable packaging. Custom mascara boxes can be created from materials like cardboard. This material keeps the items away from spillage and breakage.
The firm structure of the packaging must protect the products during shipping. For this, corrugated material can be considered by cosmetic brands. Companies with a focus on sustainability can make the boxes using Kraft paper. The vintage look of his material appeals to the buyers. This gives them a feeling that mascara is made from organic products. The green packaging enables them to trust the brand.
For more protection, inserts like padded cushions or dividers can be used in the mascara boxes. These inserts keep the delicate products in their place. Add-ons such as protective seals must be added to make the boxes safer and tamper-proof from children. Such seals prevent the mascara from drying out or leaking.
2. Custom Sizing
Another must-have feature is choosing ideal size. The packaging of mascara must be made as per the size of the products. Brands should measure the exact dimensions to create a perfect snug-fit box. A large packaging will allow the product to move around, increasing the risk of falling out. Likewise, a smaller packaging might fail to even hold the mascara properly.
Moreover, brands can make the mascara boxes as per the needs of their customers by customizing them. The thumb rule of one-size-fits-all does not work in the packaging world.
3. Stylish Designs
Design is key to attracting customers. Brands must add patterns and use vibrant colors to make the boxes enticing for their buyers. However, a luxury brand might opt for going minimalist with design.
In such cases, custom mascara packaging can be made in pastel shades and clean typography. The design and colors must be selected based on the target audience. Teenagers prefer funky packaging while adults go for subtle boxes.
Beauty brands can go one step ahead to make the mascara boxes more catchy. They can go for various finishing techniques. Coatings such as matte or gloss not only protect the box surface from wear and tear but also give it a shiny look. This makes the customers turn their eyes toward the products.
When it comes to designing, cosmetic companies can even use die-cut styles to make windows. The windows with their glass-like surface allow the buyers to peek through the boxes. This helps them make quick decisions about whether to buy the mascaras or not. The transparency through this style brings customers closer to the brand, boosting its sales.
3. Easy Functionality
A critical feature that customers look for is functionality. Consumers don’t want to spend their time and energy on packaging that is hard to open. Beauty companies must make custom mascara boxes with easy access.
An opening system such as a flip top is a great option as it quickly opens the boxes when the buyer lifts the top. This makes the packaging convenient for customers who are in a rush. A functional aspect of the mascara boxes enhances the buyer experience. This shows that the brand values not only the appeal but also how it makes the consumers feel about the packaging.
Conclusion
This blog has discussed some of the must-have features for custom mascara boxes. Brands must add these attributes to the packaging to make it attractive. With tamper-proof seals, they can prevent the mascaras from getting leaked.
Moreover, the easy access allows busy customers to grab their mascara without much effort. The stylish designs of the packaging help brands attain consumer retention. Also, the usage of the strong material is vital as it keeps the sensitive mascara items in their place.
All these features lead the brands to make an effective persona within the competitive market. Are you looking for a reliable packaging brand to make the packaging for mascaras for you?
Then feel free to reach out to Packaging Mania to get a customised packaging solution at an affordable price. Having a decade-long experience in the industry with a 100% customer satisfaction rate, we offer catchy boxes that help brands succeed in the long run.
ALSO READ: How You Can Use The Unboxing Experience to Elevate Your Brand