If you’ve been diving into Google Ads lately, chances are you’ve come across the term Performance Max—and maybe wondered what all the fuss is about. Simply put, Performance Max Ad examples is one of Google’s most powerful campaign types, allowing your ads to run across all of Google’s channels—Search, Display, YouTube, Gmail, and Discover—from just one campaign. It sounds like magic, and when done right, it kind of is. But what does a good Performance Max ad actually look like? That’s what we’re breaking down today—with real-world examples and tips to help you get started.
What Is a Performance Max Campaign?
Think of a Performance Max campaign as a smart, all-in-one ad strategy powered by Google’s machine learning. Instead of creating separate campaigns for different platforms, you give Google a mix of assets—headlines, images, videos, descriptions, logos—and it automatically combines and delivers them across various platforms to match users’ intent and behavior. The goal is simple: drive better results with less manual setup. But don’t let the automation fool you. The quality of the input—your creative assets and messaging—still matters a lot.
What Makes a Great Performance Max Ad?
While Google handles the distribution and optimization, it’s your job to provide the right creative fuel. A strong Performance Max campaign includes attention-grabbing headlines, compelling descriptions, high-quality visuals, and videos that tell your story in under 30 seconds. These elements work together to speak to your audience no matter where they are in the buyer’s journey—whether they’re searching on Google, watching videos on YouTube, or browsing articles in Discover. The better your assets, the better Google can mix, match, and optimize them for performance.
Real Performance Max Ad Examples That Deliver Results
Let’s look at how Performance Max plays out in the real world. Imagine a local service business—say, a plumbing company—looking to grow its client base. Instead of juggling separate campaigns, they run one Performance Max campaign featuring photos of their service vans, a short video showing emergency repairs, and copies like “24/7 Service” and “Licensed & Insured.” Google takes those assets and displays them across Search results when users type “plumber near me,” and even runs the video as a pre-roll on YouTube for people watching home repair content. The result? More leads with less ad management.
Now, consider an online clothing boutique promoting its spring collection. The brand uploads colorful product images, a quick video showing the outfits in motion, and engaging headlines like “Shop New Arrivals.” Google uses Performance Max to place these across Shopping, Display, and YouTube. Instead of guessing where their audience is, the campaign reaches them everywhere. The store sees more traffic, higher engagement, and a solid return on ad spend.
Even nonprofits can benefit. One organization used Performance Max to drive donations. They uploaded a video from their founder, powerful images of their work, and emotional messaging like “Make an Impact Today.” Google ran the ads across Gmail, Search, and Discover—meeting potential donors where they spend time online. The campaign helped boost donations and grow awareness.
Ready to Launch Your Own Performance Max Campaign?
At Digital Drew SEM, we live and breathe Google Ads—and we’ve seen first-hand what well-built Performance Max campaigns can do. Whether you’re a small business, e-commerce brand, or nonprofit, we tailor your campaign to your goals, optimize every asset, and make sure every dollar you spend works harder for you.
If you’re ready to see real results and smarter ad performance, we’d love to help. Let’s build your next great campaign—get started with us.
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