Building a strong email list is an important part of marketing. This is why the debate about a squeeze page versus a landing page won’t end anytime soon. Both have the same goal, which is to turn visitors into leads and then into buyers. However, they are not the same thing.
Businesses need to know the main differences between these tools in order to get the most out of them. Speaking of tools, you can read this article to discover some awesome content marketing tools. This article will go into detail about both concepts by comparing their pros and cons. You’ll know everything you need to know by the end of this post to make an informed decision between them.
Squeeze Page Explained
A squeeze page is a business tool used to get people to give you their names and email addresses. The main goal of this tool is to get website users to give their information in exchange for something useful, like free eBooks or special reports. Some companies might even make it so that people can’t just go to the page; they might make them fill out a form first. It makes it easy for businesses to show possible customers their goods and services.
Keep in mind that lead capture forms don’t need full-on copy and material to work. You don’t need to build trust on the page itself because people already trust the source that sent them there. Instead, focus on making an offer that people can’t refuse by using clear calls to action (CTAs) and simple forms. Marketers need to be careful not to mix up lead capture forms with conversion sites, pop-ups, or sign-up forms.
Users may not like pop-ups, but sign-up forms are usually in the sidebars or footers of websites. In contrast, a squeeze page has its own place set aside to collect visitor information, without any other content. This is what makes it different from other marketing methods. Basically, a squeeze page is a way to get leads for your business that doesn’t bother people.
Landing Page Explained
Landing pages are an important part of marketing campaigns because they make it easy for people to act on what you say. Before you get a landing page funnel, you need to understand what this page is all about. A landing page is a website that is made to get leads or turn visitors into possible buyers. That URL can be used as the end point of an ad campaign, or it can just be used as a link in an email newsletter.
A landing page’s job is to be a mini-destination, either inside or outside of your main website. It focuses on a buyer’s trip that ends with a conversion. Landing pages tell people about the features and benefits of an offer.
They are usually more detailed than squeeze pages. It helps people understand the offer better and why they should take advantage of it. Landing pages normally have a longer form for visitors to fill out in order to get to the offer. These forms have more fields than squeeze pages.
Differences Between a Squeeze Page and a Landing Page
These are the three main ways that squeeze pages and landing pages are different:
1. Their Respective Roles in the Buying Process
As with any kind of web material, you need to know what you want to achieve before you choose on either tool. What do you want people to do when they get to a landing page? Would you like them to buy something, read an eBook, or sign up for a newsletter? Usually, the goal of a squeeze page is pretty simple: get the person to give you their information in exchange for something.
Because their only goal is to collect lead information, squeeze pages are often used at the start of the buying process. Landing pages are a great way to get more people to know about your brand, or teach them something. In some case, it can be used to just move a prospect further down the sales process. Users can interact with the product or service more closely, find out more about it, and decide whether they want to purchase it.
2. Design Style
Developers and marketers need to keep up with the competition, especially when it comes to usability and style of their online content. Squeeze pages and landing pages may refer to the same conversion goal, but they are designed in different ways. Because landing pages are meant to give more information about a product or service, they are usually longer. They sometimes resemble blog posts, including videos and pictures.
This is because the visitors should be able to see the full content formatting right away. Even though a landing page has a lot of different parts, it will be designed to draw people’s attention to the main goal. Squeeze pages are different.
They have a simple layout with one clear call to action (CTA) that stands out so prospects don’t get sidetracked. People should spend no more than three seconds on a lead capture form before they know what it’s for and what to do. Another thing that sets landing pages apart from squeeze pages is that they have:
· Menus
· Links,
· Social media icons
· Call-to-action buttons (CTAs)
You should think about which design features will work best for your business based on the what you want to achieve with the page.
3. Different Forms
Landing pages are a great way to get people to give you a lot of information. They often have multistep forms that let you modify it to fit specific groups and collect a wide range of information. Conversion site forms can be as simple as asking for contact information, or they can have as many fields as needed.
Most of the time, squeeze pages only have an email address field and sometimes a name field. This is because they are only meant to collect leads and don’t need detailed information about prospects. To make it as easy as possible, all you need is a squeeze page with just an email address box.
Conclusion
To sum it up, both squeeze pages and landing pages try to turn viewers into leads or buyers, but they do so in different ways. Landing pages give readers a lot of information to help them make a purchase. Squeeze pages, on the other hand, focus on getting as little information as possible as quickly as possible. Businesses can use the right tool more effectively if they know their differences.