Allow yourself to make mistakes. Because that’s how you get creative. The more mistakes you make, the more creative you get.
You need that creativity to write content for your business. Almost 90% of all organizations use creative content in their marketing. Because every business wants to capture attention, engage readers, and leave a lasting impression.
I also wanted that when I joined my family business after completing my studies. I considered myself a good writer because I got an A in every academic writing task.
Soon enough I found that my academic writing style is no good for creative writing. Different writing styles are used for different purposes in business.
9 Creative writing styles to enhance your business content
With time and failures, I learned them all. And I am describing them here so you can also understand them and transform your business content.
1. Storytelling helps connect with the audience
Now I write my content in a story to keep my readers hooked. People remember only 5% to 10% of information normally. But retain 60% to 70% of the information in a story.
Instead of writing, “Our product saves time,” I tell a story of a busy mom who saved her time by planning her week using our app.
Like Zendesk’s “Diary of a Customer Rep” campaign. They share stories of how their software helped sales reps manage customers and their personal lives.
AI helped me a lot while I was learning this skill, especially the AI story writer. This tool used to write me whole stories with just a little description.
2. Writing funny content gets more reach
While writing a script for a campaign, I recalled a funny ad, “Where is my bike,” from E*Trade. And as the meme culture is rising due to cursed-memes.com business. I decided to make my own ads a bit funny, and it worked wonders for me.
It became a meme, amusing my readers, who shared it many times. I don’t say my ad was trending that day, but I got the best results of my life with that ad.
Now I try to write every ad in this style. But it’s difficult to handle. Because balance is very important here. I always make sure my content does not offend anyone and does not go around my objectives. That’s how professional social media experts should work.
3. Conversational writing makes your audience feel you’re talking to them
When I first started writing blogs for our business, I noticed how formal my tone was. Like writing a research paper. Nobody talks like that in real life! So, I tried a conversational style. It took me some time to master, but it worked.
For example, instead of saying, “Our services are tailored to meet your requirements,” I switched to, “Let’s talk about how we can help you achieve your goals.” It felt more personal, like having a chat with a friend.
People started responding more. Our social media channels got more engagement from customers, and we had to outsource efficient multilingual customer support to reply to them.
4. Poetic style makes your content memorable
Now this one sounds odd, right? I felt that too when my employee proposed it. So he gave the example of Burma-Shave’s legendary roadside poetry campaign.
They used to place multiple billboards alongside a road, with each board revealing a verse of a rhyming poem. Their clever verses, like “Don’t stick your elbow / out so far / it might go home / in another car / Burma-Shave,” are still remembered.
So we took a chance and created poems using the AI poem writer, and that campaign was a success. Customers loved that. And I learned that adding poetic elements like rhymes, metaphors, or rhythm makes a message stick.
5. Persuasive writing convinces your audience to take action
Whenever we launch a new product, it is important to make people realize that they need it. A persuasive tone is the best to increase awareness in a cold audience.
An ad for Warby Parker says, “Save 50% on your first purchase and enjoy premium quality without breaking the bank.” See how it creates urgency and highlights the benefit?
Other than that, I learned to decode customer insights and use them in my content. Include testimonials, address objections, and use a friendly yet confident tone. This style works great for ads, landing pages, and sales emails.
6. Informative writing builds trust and authority
There’s nothing better than providing value to your audience. When I started sharing tips and insights in our blogs, customers began to see us as experts in our industry.
Informative writing is not throwing facts at your readers. It’s making complex topics easy to understand. Like what Brian Dean does. He writes comprehensive content, but instead of overwhelming it with technical jargon, he explains it in simple steps. With relatable examples.
If you want to establish authority and trust, write in this style. It’s ideal for blogs, guides, and whitepapers.
7. Descriptive writing paints a picture
Have a look at how Airbnb writes ad copy. Instead of saying, “Our hotel is beautiful,” they describe it as, “Our hotel welcomes you with crystal-clear waters, golden sands, and sunsets that paint the sky in hues of orange and pink.”
Doesn’t that sound more appealing? That’s descriptive writing. It lets your audience visualize and feel your product or service. I often use this style for travel content, product descriptions, and event promotions.
It’s about engaging the senses of readers and making your content come alive.
8. Inspirational writing motivates the audience
I’ve noticed that people love content that inspires them. A success story or a motivational quote goes deep.
For example, Nike often shares stories of athletes overcoming adversity, pushing their limits, and achieving extraordinary feats.
I once wrote a piece about how our team overcame challenges during a tough time. It was for others to keep pushing forward. That campaign went alright. I can’t complain.
This style is perfect for leadership articles, brand stories, and empowerment campaigns. Think of it as giving your readers a dose of positivity and hope.
9. Analytical writing satisfies the logical thinkers
Not everyone responds to emotions. Some people want hard facts and data. Like nerds and geeks. For those readers, I use an analytical writing style. It has always helped me with networking as well. And networking is essential for any startup.
Most B2B clients like that. So, I present statistics, case studies, and step-by-step solutions. Following McKinsey & Company, I write, “Businesses using our service saw a 40% increase in productivity within three months.” In place of “Our service is effective.”
This style is used in reports, proposals, and industry-specific blogs. It builds credibility and appeals to the logical side of your audience.
Conclusion
Creative writing is about changing your style every time. It’s blending it to suit your audience and purpose. A humorous ad, an inspiring blog post, and an informative research article: each style has its place.
When I started experimenting with these styles, my content transformed completely. It became more effective. So don’t be afraid. Mistakes are part of the process, and they lead to growth. Try new things!